Dunkin' × Odell Beckham Jr.
"Runnin' On Cold Brew" · Spot
Dunkin' brought Odell Beckham Jr. into a Cold Brew campaign spot, "Runnin' On Cold Brew." KOVAS provided creative direction, produced the track, wrote it, and co-starred.
In his own words — from the DJ Envy interview on the Cold Brew session.
If I'm going to do it, I'm going to do it right — real records, real artists. Nothing cheesy.
KOVAS, on the Cold Brew session
I had to hit the points about the coffee and respect all three brands — Dunkin's, Odell's, and mine. It's like gumbo: a little of this, a little of that.
KOVAS, on the Cold Brew session
Cue
Furnished on request
◆Dunkin' × Odell Beckham Jr., "Runnin' On Cold Brew" — Clio (Sports, '17)
Cynopsis Sports Media Award · MITX · BBDO's "150 Innovative Advertising Examples"
"We're gettin' #TimesSquare in a Cold Brew state of mind. Shout out to Kovas and Dunkin…"
Odell Beckham Jr., during the "Runnin' On Cold Brew" campaign